Full-Service Research & Intelligence Partner

Let's Get
Digging Data.

Delve Market Research combines traditional and modern research methods with Agentic AI and custom software to help brands make smarter, faster decisions.

30+
Expert Team
15+
Sectors Served
24/7
Client Support

A Full-Service Custom Research Firm

Headquartered in Gurugram, our dedicated team of 30 creative thinkers serves clients globally — blending deep consulting expertise with modern technology.

🎯

Reduce Decision Risk

Consolidating traditional and modern methods to reduce the risk in marketing decision making.

🤝

Proactive & Flexible

We are attentive to your needs, proactive in identifying opportunities, and flexible in our approach.

💡

Unique Solutions

Using a wide range of techniques to craft the solution that best matches your specific requirements.

"

It is a capital mistake to theorize before one has data.

— Sherlock Holmes

Market ResearchAgentic AI Data ProcessingDashboards AnalyticsSoftware Dev

What We Do

Three integrated pillars that take you from raw data to boardroom-ready strategy.

📊
Market Research

Full-service custom research spanning qualitative and quantitative methodologies, from concept testing to brand tracking, delivered with precision and rigor.

  • Customer Satisfaction & Loyalty
  • Brand Awareness & Positioning
  • New Product Development
  • Concept Testing & Ideation
  • Pricing & Segmentation Research
  • Mystery Shopping & Audits
🤖
Agentic AI

AI-powered automation that transforms research workflows — from intelligent survey scripting and automated data validation to AI agents that surface insights in real time.

  • AI-Driven Survey Programming
  • Automated Data Quality Checks
  • NLP-Powered Open-End Coding
  • Predictive Analytics & Forecasting
  • Intelligent Dashboard Agents
  • Conversational Research Assistants
⚙️
Software Development

Bespoke research technology platforms — survey scripting engines, data validation tools, interactive dashboards, and automated reporting pipelines.

  • Survey Scripting Platforms
  • Data Validation & QC Tools
  • Excel & SPSS Automation
  • Custom Dashboard Development
  • API & Data Pipeline Engineering
  • Reporting Automation (PPT/Excel)

Research Methods & Tools

A comprehensive toolkit spanning modern digital, AI-assisted, and traditional research modalities.

01
Online Surveys
02
Conjoint Analysis
03
Live Chat Focus Groups
04
Webcam In-Depth Interviews
05
Eye Tracking Studies
06
Online Diaries
07
Social Media Listening
08
Gamification
09
Mobile Ethnography
10
Virtual/Augmented Reality
11
Online Communities
12
Mystery Shopping

The Research Process: 6 Steps

1

Define the Problem

Clarify the business objective & research question

2

Research Design

Select methods — survey, IDI, focus group, secondary

3

Instrument Design

Craft questionnaires, guides & experimental set-ups

4

Data Collection

Field the study and capture responses with QC in-flight

5

Analysis

Build tables, segment results, identify key trends

6

Insights & Action

Present findings, recommendations & strategic implications

Sectors We Serve

Cross-industry expertise means we arrive with context — not just methodology.

Banking & Financial Services
Information & Technology
Food & Beverage
Retail
FMCG
Automotive
Construction & Building Materials
Healthcare & Pharmaceuticals
Media
Telecom
Agriculture
Tourism
Education
Social & Rural Development
Energy Efficiency

Tools & Platforms

Industry-standard platforms paired with proprietary automation across every service line.

Survey Programming
DecipherSPSS Dimension Sawtooth SoftwareSurvey To Go
Data Processing
QuantumWincross SPSS DimensionPython
Dashboards & Reporting
Power BITableau Excel VBAXcelsiusDotNet

Your Trusted Research Partner

We combine the agility of a boutique firm with the depth of a global research house.

I

Holistic & Integrative Approach

We blend qualitative depth with quantitative scale, traditional methods with AI acceleration.

II

Transparency & Objectivity

We tell you what the data shows — including findings that challenge your assumptions.

III

Global Perspective

Multilingual research capabilities spanning markets across Asia, Europe, and North America.

IV

High Quality Assurance

QC is embedded in every step of our process — not a final checklist before delivery.

30+
Creative Thinkers & Researchers
24/7
Client Support Coverage
15+
Industry Sectors Covered
100%
Quality-First Delivery

Built on a Foundation of Trust

Every research engagement is governed by rigorous data protection standards. Your respondents' data and your proprietary insights are handled with the utmost care and compliance.

🇪🇺 GDPR
GDPR Compliance

All European and UK data subjects are protected under General Data Protection Regulation standards, ensuring lawful, fair, and transparent data processing.

  • Lawful basis established before any data collection
  • Explicit informed consent from all survey respondents
  • Right to access, rectify, and erasure ("right to be forgotten")
  • Data minimisation — only collecting what is necessary
  • Data Processing Agreements (DPAs) with all sub-processors
  • Breach notification protocols within 72-hour window
🔒 Data Security
ISO 27001-Aligned Security

Our information security practices follow ISO 27001 principles, covering physical, technical, and organisational safeguards across the data lifecycle.

  • End-to-end encryption of data in transit and at rest
  • Role-based access controls with least-privilege principles
  • Secure survey platforms with SSL/TLS encryption
  • Anonymisation and pseudonymisation of respondent data
  • Regular security audits and vulnerability assessments
  • Secure data destruction at project close
📋 MRS & ESOMAR
Industry Code Adherence

We operate in line with global market research industry codes, ensuring ethical conduct, respondent welfare, and professional integrity in all studies.

  • ESOMAR World Research Codes & Guidelines
  • MRS (Market Research Society) Code of Conduct
  • No re-identification or profiling without consent
  • Respondent anonymity protected in all reporting
  • Children and vulnerable groups — additional safeguards applied
  • Transparent purpose disclosure to all participants
🌏 PDPA & Regional Laws
Global Privacy Laws

Our compliance framework covers regional privacy legislation across the geographies where we operate, supporting truly global research programmes.

  • India DPDP Act (Digital Personal Data Protection Act 2023)
  • PDPA compliance for South & Southeast Asian fieldwork
  • PIPEDA compliance for Canadian research projects
  • CCPA/CPRA awareness for US-based studies
  • LGPD guidelines for Brazilian respondents
  • Country-specific consent language in local languages
🗂️ Data Governance
Responsible Data Handling

From collection to archival, every data touchpoint follows documented governance policies that are reviewed and updated annually.

  • Defined data retention and deletion schedules
  • Documented data flow mapping for every project
  • NDA and confidentiality agreements with all staff
  • Vendor and panel partner due diligence process
  • Audit trail maintained throughout data lifecycle
  • Client data never used across projects without approval
🤖 AI Ethics
Responsible AI Principles

Our Agentic AI services are built on ethical AI principles — transparent, explainable, and designed to augment human judgement rather than replace it.

  • No personally identifiable information used to train AI models
  • Explainable AI outputs — no black-box decision making
  • Human review on all AI-generated insight outputs
  • Bias detection and mitigation in automated coding
  • Client IP and data fully isolated from shared AI environments
  • Aligned with EU AI Act principles for high-risk applications

Let's Work Together

Ready to move from data chaos to strategic clarity? Reach out and let's discuss your research challenge.

📍 #101 Baani Centre Point, Sector 80, Gurugram  |  ✉ info@delvemr.com